DeFranco Insurance Brand Identity

about this project

Create a new logo and print materials. The new logo replaced one that was designed 20 years ago!


Adobe Illustrator, Adobe Photoshop, Adobe InDesign. Print design and production. Package logo files including all file types for online and print.

what I learned

The blue dot draws the eye. The client had the logo painted on the side of the building and when you round the bend and get a clear shot of the building in the distance, the blue dot beckons to you.

About This Project