Billings Middle School Brand Identity

about this project

This private middle school needed an updated logo and marketing materials to reflect the spirit and energy of their students.


Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Hand-Lettering

what I learned

When you take out the brushes and paint things happen. Digitizing a hand-painted swoosh captured the energy of what I wanted to communicate. Color and photography are used to support the brand.


"We are seeing positive results from our creative partnership with Herrick Design. Our applications for student admissions have increased in number since we started working together on a student recruitment advertisement campaign. Our annual fund, leadership gifts and special event participation has increased in funds raised and in guest attendance, since Andrea started designing fund development campaign materials, event invitations, programs and other collateral materials. We love the logo she designed!" ~Billings Middle School

About This Project